Custom Database Development

Where is your critical business data? For many small companies, it’s a jumble of folders and files, various documents, spreadsheets, and endless paper filing. And forget about meaningful reports... who has time to page through stacks of printouts?

A custom database brings order to a tangled mess of information.

Routine paperwork like form letters and mailings can be a snap instead of a chore. Reports should be available on-demand. Better information leads to better decision making.

Do you have too much information for simple spreadsheets and mail merges to handle? Maybe a custom database is your solution.

Case: MRA

Michigan Reading Association, a literacy and education association, has a hard-working office staff. But the task of putting together two large annual conferences had grown to overwhelming proportions.

A single conference comprised tens of thousands of attendance schedules, meal and event tickets, and registration payments. Not to mention the nametag badges and welcome letters!

Russell replaced an aging, clumsy database with a new, coherent, simplified system. We migrated all existing contacts to the new software, preserving the old data.

Conference Setup

Software should look simple and straightforward.

With new streamlined conference registration methods, paperwork and data entry steps are saved with each registration. Multiply that by a few thousand attendees, and we’re talking some real time saved.

The result is what one happy client calls her “dream database!”

She can run on-demand accounting reports exactly as desired, with flexibility to work in batches, instead of following a routine of redundant steps to data entry.

Above all, the project was completed on time, on budget, and exceeded expectations. What more could you want from a consultant?

Russell says:

“You could go out and buy FileMaker or Access or some other DIY relational database tool, then start hacking away. But I wouldn’t recommend doing it without the knowledge of how to model your data, how to design your information so a database simplifies the way you work, instead of complicating it. Just as the finest ingredients for a recipe are only a pile of food, until a skilled chef puts it all together to create a meal.”